Pitfall #1
They found out that giving away promotional products, without a clear strategy, was like throwing a hook over the side of the boat with no line. Sure, the fish were attracted to it, but at the end of the day, they left empty handed and went broke from buying lures.

There is a fundamental difference between giving out logoed items and the Purposeful Promotion™ of your business and its’ goals. Avatar Brand Management Inc. invented Purposeful Promotion™.

Pitfall #2
Often promotional products are used at clients’ golf tournaments or silent auctions where the end recipient of the items may have never had any contact with your brand.

A logo alone cannot communicate what your company does or anything about the products or services you provide. Without additional information how can the recipient determine if they have a need for your products or services, or would like to join your organization as a valuable skilled resource in the future?

Avatar Brand Management Inc. has developed proven methods to make your promotional products do and say more.

Pitfall #3
A promotional product is often the first contact a potential client or employee has with your brand. Based on this contact they may form opinions about the quality of the products, or services, you provide, the size of your organization, the level of professionalism, and if they want to pursue any further contact with your business.

What is your first contact saying about your organization? Avatar Brand Management Inc. helps make your first contact a positive one.

Pitfall #4
Unfortunately your first contact with promotional products will often be with hawkers and peddlers, whose only focus is to move products.

At Avatar we understand that it is not the product that makes the promotion successful. Promotional products alone are merely building blocks. It is how we integrate them, together with a common theme and compelling copy that makes them any more.

Avatar is leading the industry in putting the "promotional" back, in promotional products. We are marketers first. Promotional products are some of the tools we use to help you achieve your goals.

The Purposeful Promotion™ of your business is our mission.

Pitfall #5
Finding the best fishing spots takes experience, time and planning.The most successful campaigns are well thought out, well targeted, and well executed. Avatar Brand Management Inc. understands the fundamental difference between reactive and proactive marketing.

Pitfall #6
If your business does not have a dedicated marketing department, outsource this function. Do not delegate your company’s brand and reputation to materials management. Decisions based solely upon the short term bottom line can cost much more in the long term.

Saving money on less expensive, but poorer quality, items can change your customers perception of the quality of your products, and services. Inconsistent product choices can result in a fragmented brand. Failure to invest in a consultant can result in wasting your money on "giveaways". See Pitfall #1.

Avatar Brand Management Inc. will work closely with your senior management team to develop a branding strategy to communicate a clear consistent brand.

Pitfall #7
A sad tale accompanies this road – The purchaser wanted to fish for shark but got distracted by a very attractive fly rod. He fell into the trap of personal shopping and followed his wants instead of his goals.

Personal taste is subjective. What is important is what the product does, and how it moves you closer to your goal.

Avatar Brand Management Inc. has won several national awards for marketing by keeping focused on our clients goals.

Pitfall #8
Applications such as screen printing, laser engraving, vinyl cutting, etching, pad printing and embroidery all have their own challenges.

When companies are rebranding, or changing their visual identity, they often procure the services of visual designers who have had great success with paper. The danger is though a logo may look great on paper, it may not be practical, or may be cost exorbitant, on other mediums.

Avatar Brand Management consults with you and your visual designer on the practical applications of your brand. As well as paper, your visual identity may be used on vehicles, signage, trade show displays, uniforms, promotional and marketing products, faxes, cover letters, etc.

With 17 years experience in the practical applications of your brand, Avatar understands the many challenges different mediums pose.

Pitfall #9
Without dedicated resources, many growing companies do not yet have a consolidated communications strategy. As a result different departments end up communicating different branded messages. In this highly competitive market, sending a clear consistent message is crucial. Attracting and retaining loyal customers and the top minds for your organization depends on it.

Avatar Brand Management Inc. helps your company review its current branding strategies and creates programs to deliver a consistent branded message to your market. See our trophy gallery for some of our successes.

Pitfall #10
Catalogues are great idea generators but not a solution to marketing or recruitment challenges. Promotional items are merely building blocks. It is how we integrate them in a consistent strategy, with compelling copy and supporting marketing collateral, that makes them any more.

With our Purposeful Promotion™ and Dimensional Advertising™ Avatar Brand Management Inc. is putting the "promotional" back in promotional products. Your goals are our focus; promotional products are some of the tools we use to help you reach them.

You made it!
Welcome to the Avatar lodge - check out our Trophy Case: Four consecutive national awards for marketing and examples from some of our most successful expeditions!

Howdy Y'all!
We paid two goats and a bottle o' pappy's moonshine for some city slicker to take this here cor-po-rate photo of us! Hope y'all enjoy it!